What businesses can do to benefit from social media

Social media has not only changed the way we communicate with friends, family, and coworkers but it has drastically improved how consumers interact with big businesses.  The Internet has given consumers a voice and an easy way to provide feedback about the products they buy.  To make conversations productive and help ease the potential risk of bad press, companies should use social media to their benefit.  In Social Media and the Workplace, CommonCraft suggests that companies start with these three things:

  1. Create official accounts on widely-used social media sites such as Facebook and Twitter.
  2. Fine a way to monitor what is being said online about their company and products.  (Google Alerts and Twitter search are two solutions).
  3. Give employees direction by distributing a clearly-defined set of guidelines and expectations.
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Amber Nutt

Amber Nutt is an Education Support Technologist at the University of Kansas.